UPSTREAM EMOTIONAL POSITIONING™

House of ROSE

A clarity installation for founders and brands who already know.

You don’t need more input.
You don’t need more ideas.
You don’t need to “try things.”

You need to anchor the position everything else is already circling.

This is that work.

WHAT THIS IS

Upstream Emotional Positioning™ is a focused clarity installation.

It works before branding, marketing, messaging, or sales —
at the level where decisions originate and direction stabilizes.

This is not coaching.
This is not strategy-as-process.
This is not an ongoing container.

It is an installation.

WHEN THIS IS THE RIGHT STEP

This work is for you if:

  • growth is happening, but something feels internally misaligned

  • decisions take more energy than they should

  • your brand or work no longer fits its own expansion

  • you’re done compensating downstream

If the low-ticket Reset brought recognition,
this is where clarity is anchored.

WHAT THIS WORK IS RESPONSIBLE FOR

This installation is responsible for:

  • anchoring a single emotional position your brand stands on

  • removing decision friction across leadership and teams

  • aligning internal and external communication

  • increasing perceived brand value without rebranding

  • allowing branding, marketing, and sales to land cleanly

It doesn’t replace execution.
It stabilizes it.

WHAT PEOPLE OFTEN NOTICE

Across founders, creatives, and brand leaders who enter this installation:

  • ~94% name a decision they’ve been postponing — and know what to do within the first 7 DAYS

  • ~81% report a noticeable drop in internal tension or mental noise

  • ~79% simplify their language immediately — fewer explanations, clearer direction

  • ~84% stop or remove at least one misaligned offer, platform, or initiative

  • Most describe the shift as calm, grounding, and definitive — not emotional or dramatic

This is not motivation.
It’s clarity stabilizing at the source.

HOW IT WORKS

This is a short, contained process.

  • Within 72 hours
    Your clarity session is scheduled.

  • Within 7 days
    A decisive internal shift typically occurs.

  • Within 14 days
    Your emotional position is anchored.

  • Within 21 days
    The shift becomes externally visible.

No long trajectories.
No dependency.

Clarity lands, then you move.

VISUALS (OPTIONAL, NOT PRIMARY)

Visual embodiment can be added after clarity is anchored
to make the shift immediately visible.

This is optional.
Clarity comes first.

THE INVESTMENT

€4,500 — one-time

or

€2,400 now + €2,400 in 30 days

Comparable clarity and positioning work is often stretched across months
and priced significantly higher.

This installs it in weeks.

THIS IS NOT FOR YOU IF

  • you want brainstorming

  • you want validation

  • you want endless exploration

  • you want execution without orientation

This work is about position, not possibility.

What happens inside the installation

During the Upstream Emotional Positioning™ installation, we work through:

  • identifying the core clarity leak creating friction

  • anchoring the emotional position your brand stands on

  • defining what no longer fits — and why

  • translating that position into clean direction

This is not exploratory work.
It is precise, contained, and decisive.

CLARITY CONFIDENCE

If within the first 7 days there is no felt shift in clarity or direction, we pause.

If we agree clarity hasn’t landed, you don’t continue.

I take responsibility for clarity landing.

BEGIN UPSTREAM

If this page feels obvious rather than exciting,
you’re ready.


This is not a sales call. It’s a clarity threshold.

Begin Upstream, book your meeting.